Business Management Marketing: Marketing Event in 2014

Business Management Marketing: Marketing Event in 2014

Select marketing even that has occurred since 1 January 2014. We are willing to accept a wide range of sources for you marketing event in 2014 selection such as newspapers (in the UK or elsewhere), business periodicals (like Bloomberg Businessweek, the Economist, Forbes or Fortune), advertisements (television, radio, print, or online), promotional campaigns (including online), or even articles in academic journals. In addition, it is permissible to draw your experience, such as a purchase you made or a promotion you received via social media. Examples of marketing success or failure are equally acceptable. 

Think about your marketing event in 2014 selection with the following prompt questions in mind:

• Why is your selection relevant to marketing? 
• What marketing issues are present?
• Who are the key players (actors)? What roles do they play (perform)?
• How and where might your selection be used in a marketing textbook? 

Your analysis/opinion is important as part of your overall response (including how you tackle the above questions). But your analysis/opinion needs to be informed or supported by references to marketing literature. 

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Gerontology Research Paper

Gerontology Research Paper

You are to prepare a brief research paper on a specific topic of relevance to this course that will also have value in your career/life.




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Programs and Services for Older Adults – Continuum of Care

Programs and Services for Older Adults – Continuum of Care

•      Conduct an informal survey within your local community to determine the availability of the following services and options for long-term care:

          a. Transportation

               b. Home maintenance and repair assistance

               c. Nutrition

               d. Home health services

               e. Personal assistance

               f. Homemaker/chore assistance

               g. Mental health counseling/support

               h. Grief and bereavement support  

               i. Home and community-based services

               j. Assisted living, adult foster care, and adult day care 

               k. Long-term care nursing facilities 

                l. Hospice and palliative care

      

•      Answer the following questions:

         a. Are there income-eligibility requirements for any of the above?

         b. How are the programs funded? 

         c. Do you feel there are gaps in services and/or long-term care options for older                     adults in your local community? If so, please identify the missing                                           services/programs.

         d. Given demographic projections (e.g., ethnic-racial diversity, increased                                population age 85+, etc.), how do you envision future programmatic needs in                    your community?

         e. How accessible was your information-gathering process? Is information about the               services/programs for older adults immediately available to the general public in               your local community?

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Program Development – Spiritual Care for Adult Patients

Program Development – Spiritual Care for Adult Patients

      

• Your organization plans to develop and implement a spiritual care program that is responsive to the needs of the following constituent groups:

        i. Long-term care residents

        ii. Informal family caregivers

        iii. Formal care-giving staff and direct service providers

              

• Prepare a program development paper that addresses the following three parts:

         i. Identify and briefly describe those components you feel are essential for inclusion.

         ii. Provide your rationale for selecting the above programmatic components.

         iii. Do you envision any resistance or roadblocks in implementing your proposed                      spiritual care program?

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High Tech Aging: Improving Lives Today

High Tech Aging: Improving Lives Today

     Technology and Aging in Place

     

•  As administrator of an elder home care organization, you are charged with exploring the feasibility of expanding GeroTechnology services relevant to the needs of home-based elders in your community. Among the services being considered are skilled nursing, rehabilitation, household care, adult day care/health, etc.

• Prepare a position paper presenting your research and informed views, for example:
• State of the art in home-based technology for your community
• Cost-benefit projections
• Recommendations

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Aging and Family: Public Policy and Family Caregiving

Public Policy and Family Caregiving

Respond to the following questions. Please support your discussion with research-based data as well as your informed beliefs. In the PRB Webcast and text readings, changes in the contemporary American family structure were addressed. Several of these changes were noted as having a significant impact upon aging and family care giving trends.

• Select and analyze 3 or 4 changes that you believe are most significant

• Propose a model for framing a public policy response to long-term care being provided by families.

• What specific strategies will you include in your proposed model?

• Provide your rationale.

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Age-Period Cohort Effects

Age-Period Cohort Effects

•      How do you interpret the National Center for Health Statistics timeline listed in this lesson’s readings?
• 
  
•      Informally survey someone you know well who is a member of one of these three cohorts. Pose the following question: What were some of the key historical events during your life that you remember as being important/significant? Briefly summarize your findings.
• 
  
•      Many gerontologists argue that “cohort effects” and “historical period effects” (e.g., September 11, the Vietnam War, and the Great Depression) are equally important with chronological age in shaping an individual’s experience of aging. 
• 
  
•      What are your views based upon the research and/or your experiences?

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