Feasibility Report on Hospitality Industry
You are to base this assignment on the tourist attraction you visit during the field trip week.
You should begin this assessment with a PEST analysis for the chosen attraction. You are then required to evaluate the current use of available space and the marketing mix of this attraction, in terms of its revenue generation.
You must answer the question "how successfully does this attraction realise its potential in the maximisation visitor numbers and revenue.
The overall report must include (at a minimum):
- Contents List
- Introduction
- A PEST analysis
- An evaluation of the use of space and marketing mix
- Details of the proposal
- The expected outcome on the attraction and retention of customers
- Financial appraisal
- Conclusions
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