Marketing Communications: Obesity Campaign
Marketing communications
are used to communicate with a variety of stakeholders on a range of topics.
You are to act as a marketing communications consultant for the NHS North East.
An orthopaedic surgeon (Doctor Sellers) is keen to raise awareness of one of
the following：
‘Obesity
campaigns’
Using the ‘Wider Issues’
pack a guide, write a reflective document which describes, discusses, and
analyses the role of marketing
communications in raising awareness of one of the aforementioned illnesses
(‘Obesity campaigns’).
Please be aware that you are asked to go beyond mere descriptive. Doctor
Sellers will expect an analytical approach, coupled with supported
recommendations for the future (and longer term use) of the marketing
communications mix.
Doctor Sellers will brief
the group w/c 4th February 2013 on the Trusts expectations, coupled
with informally reviewing final reports.
Writing Structure
1. Brief
background
2.
Evidence of research (30%)
- What
existing campaign(s) exist? (25%)
- What
is the gap in existing campaign(s)? (5%)
- Awareness
of marketing communications mix –including advantages and disadvantages
(10%).
3. Strategy
(35%)
- What
is own marketing communications strategy – inc. rationale (10%)
- Awareness
of segmentation, targeting, and positioning (15%)
- Discussion
of thought process including mix elements discounted/minimised (10%)
4. Analysis
(25%)
- Awareness
of legal and ethical implications (10%)
- How
will effectiveness of campaign be measured? (10%)
- Timeline
for launching campaign (5%).
5. Conclusions
Need help on your school work? We write essays for you. Affordable price ($10/page). High quality. Email me at thewriteproject@ymail.com
