Business Management: Analytical Business Reports
Assume you are an independent
management consultant. You have been asked to write an analytical business
report of 1,500 words (see guidelines below for the structure of your
business report) on ONE of the following case study companies:
1.
Gucci
2.
Coca-Cola
3.
Deloitte
4.
Madame Tussauds
· Choose ONE of the following three
business and
management lecture topics taught and, using this topic, critically examine how
the case study company you have chosen can gain and/or increase its competitive
advantage in the market.
o The Marketing Mix
o Market
Segmentation
o The
Product Life Cycle
· You must discuss, analyse, and evaluate the theories and concepts using
appropriate academic literature and examples for the topic you
have chosen.
Guideline Structure for Business
Report
1. Introduction
2. Background
on the case study selected
3. Critical
analysis of case study: demonstrate how competitive advantage will be gained/increased
by focusing on the topic chosen to provide
recommendations
4. Conclusion
& Key Recommendations
5. References
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