Business Management Marketing: Marketing Event in 2014

Business Management Marketing: Marketing Event in 2014

Select marketing even that has occurred since 1 January 2014. We are willing to accept a wide range of sources for you marketing event in 2014 selection such as newspapers (in the UK or elsewhere), business periodicals (like Bloomberg Businessweek, the Economist, Forbes or Fortune), advertisements (television, radio, print, or online), promotional campaigns (including online), or even articles in academic journals. In addition, it is permissible to draw your experience, such as a purchase you made or a promotion you received via social media. Examples of marketing success or failure are equally acceptable. 

Think about your marketing event in 2014 selection with the following prompt questions in mind:

• Why is your selection relevant to marketing? 
• What marketing issues are present?
• Who are the key players (actors)? What roles do they play (perform)?
• How and where might your selection be used in a marketing textbook? 

Your analysis/opinion is important as part of your overall response (including how you tackle the above questions). But your analysis/opinion needs to be informed or supported by references to marketing literature. 

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