Marketing Management: Marketing Plan
Assume the role of the Marketing Manager for an organisation of your choice. One of your responsibilities is to evaluate the company’s product portfolio, complete a marketing audit to ascertain what products/services/brands are most successful and which ones are in decline. This audit should include: Micro, Macro and Internal analysis using a variety of marketing audit tools.
Write a full marketing plan, to be tabled at the next board meeting, designed to increase the sales/awareness/profit of one of the products/services/brands that you have identified as being in decline.
Critically reflect on your learning outcomes throughout the whole Marketing Management module. Your reflection should not simply be descriptive; rather you should be reflective and critical, e.g. do not just describe the subject matter, instead try to link your current understanding to previous knowledge, knowledge acquired in other modules, by personal research, readings and in discussions and discuss how this will affect you in the business world. It should also discuss critically your Marketing Plan.
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