Marketing Communication

 Marketing Communication

Develop a communications campaign for a specific company, division of a company, product or service [from the below list of six companies], to operate in a B2B (Business to Business) mode.

The plan should contain – as a minimum – an analysis of the existing market, what objective the company/division should achieve through the communications campaign, what elements of marketing communications will be involved, strategy for each of the marketing communication methods to be used, a broad indication of likely costs, and effectiveness analysis methods.
 

Companies:

1. Cobham Group

2. Electrocomponents

3. Autonomy

4. Compass

5. De La Rue

6. ARM

Technorati Tags: marketing communication,marketing campaign,business to business



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