Communication Strategies: Putting Social Marketing to Work

Communication Strategies: Putting Social Marketing to Work

Imagine that you been interviewing with the local public health department for a position that will be responsible for developing communication strategies for targeted health concerns and specific underserved populations.

You have just had a telephone conversation with Edgar, one of the directors of the program, who would like you to come in for a second interview. He asked that you prepare a draft of a social marketing plan for one of the many health concerns in your local area.
Prepare and submit your social marketing plan, being sure to include the marketing mix of product, price, place, and promotion that were addressed in your readings. Be prepared to reply to questions from the interview committee

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