Thursday, August 5, 2010

Stephanie Clifford’s ZIPCAR: Issues on Management

 Stephanie Clifford’s ZIPCAR: Issues on Management


Read article about ZIPCAR on INC. by Stephanie Clifford and summarize.

>Explain the 7 strategies used by the new CEO?
>What goals did he set forth to his subordinates/managers/team?
>What objectives did the managers have to meet? What happened if they didn't meet them?
>Was he a success? Why or why not?
>What strategic objectives used in this case study are realistic in today's environment?



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