Apple’s “iProducts”:
The Great Consumer Hope
- One critical factor that affects the success of a product innovation is the ability to offer a differentiated product that delivers unique and superior value to customers. Discuss the extent to which Apple successfully accomplished this with iPhone and iPad.
- How would you classify the iPod, iPhone, and iPad today in terms of each product’s stage in the product life cycle? Why?
- Provide a description on what you think each type of adopter would be for an iPad. Do you think we are seeing late majority adopters or laggards yet?
- Do you think iPad will continue to be a success? What factors support your position?
- Describe the product innovation strategy
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