Advertising: Health Psychology – Health Belief Model

Advertising: Health Psychology – Health Belief Model

Pick up leaflets or advisements regarding health behavior, such as stopping smoking, medication adherence, or healthy eating, from the clinic, gym, or even local pharmacy(if you cannot find any, those found on the web are acceptable). Consider the text of the leaflets and highlight where any particular component of a health psychology model seems to have been addressed. For example, is perceived risk (health belief model) mentioned in the texts about using condoms (e.g. young people are increasingly aware of the need to protect their health)? Consider how greater consideration of the health psychology evidence might improve on some of these leaflets.

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