International Business and Strategy:
MNEs Country-Specific Advantages and Firm-Specific Advantages
Choose
a multinational enterprise in the emerging world.
- Justify that it is a multinational enterprise or not by analysing its
sales financials by region.
- Using the theories of the course, analyse whether and how the home
country is a source of country-specific advantage (CSA) for the firm. If
the home country is not source of CSA, does your firm rely on the CSA of a
host country? If so please detail your analysis and explain.
- Is the firm’s strategy based on firm-specific advantages (FSAs), and
if so, which one are those and how are they built?
- Which type of generic strategy your firm follows and how does it
compare to its most important competitors in the industry?
NOTES
- Explain why this firm qualifies as an MNE. By
reading and analysing the annual report of the firm for the year, report
the data on the total revenues (in US$ United States Dollar currency and
the reporting currency if the firm reports in other currency), and the
ratio of foreign sales/ total sales (F/T).
- Identify the firm in the relevant cell of the
FSA/CSA matrix (aFSAs: firm-specific advantages; CSAs: country-specific
advantages). You will need to explicitly state the CSAs and FSAs of this
firm, or explain why it may not have these.
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