Business Model Canvas
>GOAL: Build on
your work with your business model canvas by discussing the patterns, the
design, and the overall business strategy that it illustrates.
>Introduction:
Using the Osterwalder and Pigneur text as a resource (coupled with the other
resources of the course), examine and discuss the observable patterns, designs,
and strategies seen in your business model.
>You should also integrate metaphors
(Morgan's) and framing (Bolman &
Deal) into the discussion of your organization/business.
>This paper will serve
as an investigative tool to inform you further about your business model so
that you will be prepared to comprehensively diagnose/assess your model and
propose recommendations in your final project for the course.
> You could say
that this week's work lays the groundwork for moving into the substantive
diagnosis and assessment expected in your final paper. You may also benefit
from conducting an Internet search of the Business Model Canvas to become
comfortable with how it works, particularly in the investigation of patterns,
design, and strategy. There are also various YouTube-type videos on the web
that demonstrate the use of the canvas for this phase of your work with your
canvas.
>Instructions:
Write a 600-750 word paper that presents your conclusions about the pattern(s),
design(s), and overall business strategy depicted by your canvas. Metaphoric
and framing applications should also be discussed. The paper should be written
in third person and is not reflective (first person not acceptable). A title page and references page with a
minimum of three sources is required (no abstract needed).
IMPORTANT NOTE:
One of the common errors that students make in the writing of this paper is to
limit the discussion of the frames (Bolman & Deal) and metaphors
(Morgan).
>Do not merely mention these items, but discuss the implications of
them. What frame best depicts your organization and why? What does it
tell you about the effectiveness of the context/perspective of the
interactivity within of your model?
>Make the same sort of consideration in
relation to the most appropriate metaphor that describes the functionality of
your organization/business. Look for the "so what" in your consideration of
pattern, design, and strategy.
>This is where the consideration and reflection
based on your model with added insight via the frames and
metaphors provides you a substantive understanding of the implications of the
pattern, design, and strategy. Consideration of change, or confirmation of
direction will be revealed in this process.
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