INTERNATIONAL MARKETING
The Fashion Industry
1.0 Introduction
International marketing is more complex and carries
higher risk than marketing in the home market. The fashion industry in the more
developed countries is sophisticated and highly competitive. The Fashion
Industry is global and makes a significant contribution to the wealth and
wealth generating capacity of many countries including the UK , France
and Italy within Europe and has the potential to do likewise in emerging
and less-developed countries.
fashion
Your tutors have asked you to analyse and evaluate
the information in the case study and to consider the potential for developing
a European fashion brand for the Chinese market.
2.0 Task
Produce a written report showing your analysis and
evaluation of the case study provided using appropriate international marketing
theory, concepts and models and your rationale and justification for developing
a European fashion brand for Generation Y consumers in China
3.0 Specific Questions
Part
1 focuses on the information in the case study and the Fashion Industry in
Europe and Part 2 focuses on selecting a European fashion brand to be sold to
Generation Y in China
Part 1
Analyse
and evaluate the Fashion Industry case study using appropriate international
marketing theory and concepts to determine the growth and marketing potential
for either Nike, Zara, H&M or
Uniqlo in either Germany ,
the UK or France
Part 2
Using
the information in the case study and what you have learned in Part 1, discuss
the strategic positioning of your chosen fashion brand for Generation Y in the
Chinese market and recommend
two market-entry strategies for entry into China.
Need help on your school work? We write essays for you. Affordable price ($10/page - 250 words). High quality. Email me at thewriteproject@ymail.com
No comments:
Post a Comment