Contemporary and Pervasive Issues: The Impact of Globalization: A Case Study of Wal-Mart
Project Structure
Title
The title should not pre-empt your findings and should not use subjective or emotional language. The title should perhaps be in the form of a question.
Abstract/Executive Summary
This should encapsulate the purpose of the project, explaining to the reader what the project is about and should give a brief idea of the findings or conclusions; it should be no more than one page and will generally be no more than half a page.
Aims and Objectives
These should state the aims (what is to be investigated and how) and the objectives (what will be achieved).
Methodology
The general methodology of research, i.e. Deduction or Induction, the method of executing that research, i.e. Primary and/or Secondary, the type of data to be analysed, i.e. Quantitative and/or Qualitative and how the data will be collected, Questionnaire, Observation, Interview, Focus Group or Case Study.
A general Introduction to the subject of the investigation, e.g. why it is a contemporary and pervasive issue and what its generally regarded effects are. If a case study is being used, this section should also describe the general environment within which the case study organization operates.
Literature Review (only for projects centred on Primary Research)
This is a review of a wide selection of available literature on the subject. Its purpose is to introduce the reader to the often conflicting theories and views of diverse sources that will be utilised in examining the argument or case study. If either no or little primary research is used, then this section will be the main part of the research and thus will form part of the main body.
The Case Study Organization
A description of the organization and its function together with as much detail as is necessary to enable the reader to understand its context, how it relates to the wider environment and how it both shapes and is shaped by it.
Findings (only for projects centred on Primary Research)
This section is where the analysis of the data collected from primary research is presented and discussed; it forms the empirical evidence that will be used in the conclusions. If the primary research forms only a small part, then this section will form part of the main body.
Conclusions
This is the section that is the culmination of the whole project. It is where the critical synthesis takes place and the objectives of the project are (hopefully) reached. No new theory should be introduced at this stage unless it is in the form of a hypothesis posed by the writer of the project.
Recommendations
This section is for recommending further research, perhaps into a derived and as yet untested hypothesis, or as a result of only partially attained objectives. It should also be used for recommending any actions to be undertaken by any case study organization in the light of the findings of the research.
Bibliography and References
Author surname first, then initials followed by the year of publication and the title followed by the publisher. All in alphabetical order by surname. There are booklets on how to do this in the Learning Centre.
Appendix/Appendices
Anything which aids the understanding of the project and has been used in connection with it and cannot be generally referenced:-
E.G. :- Case study documents.
Anything which must be examined as part of the assessment:-
E.G. :- Secondary data; Primary data; Questionnaires, Interview transcripts, Academic Models (particularly if applied in full e.g. PEST, SWOT etc.)
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