Research Proposal on International Marketing

International Marketing: Strategic Marketing and Enterprise Management

Research Proposal on Marketing Program:

• Present a statement of the focus of the research
• Address the literature review to the issue or problem
• Summarize and justify the research questions
• Critically review the research methodologies available and justify an appropriate methodological approach
• Discuss how and what, data will be collected and give an explanation of how that data will be interpreted
• Summarize any potential difficulties anticipated within the research process.

Assessment Criteria:

• Research Focus: Makes a clear statement of the purpose of the research and present a competent rationale regarding the relevance of the research issue to be studied
• Literature: Demonstrates a critical knowledge and understanding of the literature relevant to the proposed research
• Theoretical Framework: Shows an excellent knowledge of the theoretical issues of research methodology
• Research Design: Shows ability to synthesize relevant theoretical and practical approaches to data collection and analysis. 
• Practical Outcomes / Research Plan: Demonstrates an appreciation of the potential problems, the theoretical and practical outcomes of the research, and presents a realistic and achievable research plan. 

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