The Emerging Economies and International Business: Main Challenges for MNCs
What are the main management challenges for
multinational corporations that are seeking to operate profitably in markets in emerging economies that
have very low income per head?
Key
issues for assignment
- Clear and concise identification of the issues of sections of EEs economies that have markets with low income per head
- Discussion of theory and evidence on the problems for MNCs of supplying such markets in EEs
- Discussion on how MNCs may successfully penetrate and exploit these markets – based on your discussion of theory and evidence of supplying such markets
- Conclusion that summarizes key issues about these markets and on how they can be successfully served by MNCs
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